Re-editing Hiroshima’s potential to create new tourism
HIROSHIMA, a city that people around the world know and that has a great message to convey, has yet to realize its full potential as a tourist destination. Although it has two World Heritage Sites, the Atomic Bomb Dome and Itsukushima Shrine, it has become a transit area where visitors do not stay because they are not informed of what else the city has to offer. However, HIROSHIMA has many places and activities that have the potential to change lives and the world.
Our goal is to take advantage of these values to develop and introduce physically and mentally adventurous products, and to create opportunities for people from all over the world to visit Hiroshima for a deeper experience. By doing so, we will work to revitalize the tourism industry in Hiroshima, as well as to bring back vitality to the mountainous areas where the birthrate is declining and the population is aging, and to make the job of a guide a coveted one in Hiroshima.